Wellness, your way
Thoughtful revisions, small changes, and a new way of living well.
At Practical Alchemy, we’re filling the gaps left by those before us—designing intuitive wellness products that pay mind to the details: how it fits in your hand, how it feels to use, and how it folds into your life.
This is elevated wellness for your every, ordinary day. An evolution of ease. Modern essentials that make sense for the moment. The kind that make you stop and whisper “that’s genius.”
Founder's Note
"Practical Alchemy is rooted in my journey toward better well-being. As I became more physically active, my energy, focus, and priorities shifted. But I realized I needed skincare that aligned—products I’d actually use, not ones left sitting in a drawer. So we created beautiful, effective products that support real life. That’s what Practical Alchemy means to us: beauty with purpose. Designed to be used. Made to perform."
doris a. wong
Discovery
Pimple Patches: How These Tiny Stickers Zap Zits
5 Genius Places to Store Your Pimple Patches
Micellar Water: What It Is & Why Your Skin Will Love It
