Last updated: June 1, 2025

This section applies to you if you are a resident of the state of California.

This privacy policy applies to your access to and use of the website www.practicalalchemy.com and other online or mobile products and services (collectively, our “Services”) provided by Over Here, LCC (“Practical Alchemy” or “we”) and applies to natural persons who reside in the State of California (“consumers” or “you”), that visit our website at www.practicalalchemy.com (the “Website”) and obtain Services. 

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [practicalalchemy.com] or interact with us online or offline. This policy is designed to comply with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

1. Personal Information We Collect

We may collect the following categories of personal information:

*We do not use or disclose sensitive personal information for any purposes other than those expressly allowed under the CPRA.

2. How We Collect Information

We collect personal information in the following ways:

i. When you provide it directly (e.g., by filling out a form or making a purchase)

ii. Automatically through cookies and tracking technologies

iii. From third-party services (e.g., analytics providers or ad networks)

3. How We Use Personal Information

We may use your information to:

i. Provide and improve our services

ii. Process transactions

iii. Personalize your experience

iv. Send marketing communications (if you opt in)

v. Comply with legal obligations

4. Disclosure of Personal Information

We may share your information with:

i. Service providers who help us operate our website and services

ii. Advertising partners for the purpose of showing you relevant ads

iii. Legal authorities if required by law or to protect our rights

We do not sell your personal information in exchange for money. However, under California law, "sale" and "sharing" may include certain types of data-sharing for targeted advertising.

5. Your California Privacy Rights

As a California resident, you have the right to:

i. Know what personal information we collect, use, and disclose

ii. Access a copy of your personal information

iii. Delete your personal information

iv. Correct inaccurate personal information

v. Opt-out of the sale or sharing of your personal information

vi. Limit the use of sensitive personal information (if applicable)

To exercise these rights, contact us at: hi@practicalalchemy.com

You may also submit a request through our online form (if available on our website).

We will verify your identity before fulfilling your request and respond within 45 days.

6. Right to Opt-Out of the Sale of Personal Information.

If you are 16 years of age or older, you have the right, at any time, to direct us to not sell your Personal Information (the “right to opt-out”). We do not knowingly sell the Personal Information of children under the age of 16, unless we receive affirmative authorization (the “right to opt-in”) from either (i) the consumer who is between 13 and 16 years of age, or (ii) the parent or guardian of a consumer less than 13 years of age. Consumers who opt-in to Personal Information sales may opt-out of future sales at any time. You may opt out of data sharing that may be considered a sale under CCPA/CPRA, by submitting your request via email at hi@practicalalchemy.com.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. Retention periods vary depending on the category of data and our legal obligations.

8. Non-Discrimination

We will not discriminate against you for exercising your privacy rights. This includes denying you services, charging different prices, or providing a different level of service.

9. Changes to This Policy

We may update this policy from time to time. with or without notice to you. By visiting or accessing the Website, purchasing products or services from us, or otherwise engaging or interacting with us after we make any such changes to this CCPA Notice, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, and without prejudice to the foregoing, our use of your Personal Information is governed by the CCPA Notice in current effect. Please refer back to this CCPA Notice on a regular basis.

10. A Note About Children 

We do not intentionally gather personal data from visitors who are under the age of 16. If a child under 16 submits personal data to Practical Alchemy through the Services and we learn that the personal data is the information of a child under 16, we will attempt to delete the information as soon as possible. If you believe that we might have any personal data from a child under 16, please contact us at hi@practicalalchemy.com.

10. Contact Us

If you have any questions about this Privacy Policy or your rights under California law, please contact us: hi@practicalalchemy.com.